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// CRO & UX

UX & UI
DESIGN.

CRO fixes what's broken. UX design makes sure it was right in the first place — navigation, discovery, mobile-first and trust, shaped around how customers really shop.

// 09
UX &
UI
DESIGN
// Customer experience · interface design · mobile-first · accessibility · trust signals

CRO fixes what's broken. UX design makes sure it was right in the first place. We shape the customer journey — how your store looks, feels, and guides people from landing to checkout — so buying is effortless and your brand feels as premium as your products.

What we do

We design and refine the on-site experience around how real customers actually shop — not how a theme template assumes they do. Every change is grounded in behaviour, not opinion.

Store experience audit
A full walkthrough of your store as a customer sees it — navigation, product pages, search, filtering, checkout. We document every point of friction and confusion, prioritised by revenue impact.
Navigation & product discovery
Large catalogues live or die on findability. We structure collections, filters and search so customers reach the right product in fewer clicks — the same data discipline behind AI Biscuit.
Mobile-first interface design
Most of your traffic is on a phone. We design for the small screen first — tap targets, load speed, thumb-friendly layouts — so the majority experience is the best one, not an afterthought.
Trust & conversion design
Reviews, guarantees, delivery clarity, payment options, returns — placed where hesitation happens. The signals that turn a considering visitor into a confident buyer.
Accessibility & standards
Accessible stores convert better and reach more customers. We build to recognised standards so nobody's locked out — and your store is more robust for it.
Get a store experience audit →
£100M+
E-commerce revenue managed across two decades
20 YRS
Operating, not just advising — founder, in-house and agency
CSS
Google CSS partner — 20% click saving from day one

// Part of one commercial system

EXPLORE OUR OTHER SERVICES.

Each service feeds the next — built around the commercial reality of your business, not sold as a menu of options.

Google Shopping & SearchEmail & RetentionMeta & SocialTracking & TechLoyalty SchemesFractional DirectorCROAmazon
// One step away

START WITH A FREE AUDIT.

We review a select number of accounts each month — honestly, specifically, and without a pitch attached.

Check availability → See pricing