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// Recognise any of these?

PROBLEMS
WE SOLVE.

Every Founded Digital engagement starts by finding what's actually broken. Here are the patterns we see across most large-catalogue e-commerce accounts.

The money you can't see

THERE'S REVENUE HIDING
IN YOUR ACCOUNT
RIGHT NOW.

Not in theory — right now, sitting in unprofitable campaigns, invisible products, leaking margin and customers you paid once and never spoke to again. Recognise any of these? The audit surfaces every one, with a financial number attached.

01
// Google Ads
"Our ROAS looks fine but profit hasn't improved."
Your ROAS target is below break-even. The platform reports success while the margin statement tells a different story. Every ad-driven sale may be generating a loss you haven't calculated yet.
We calculate your real break-even ROAS →
02
// Google Shopping
"We have 5,000 products but only a few hundred seem to get any clicks."
Feed errors, missing attributes, and flat campaign structure mean most of your catalogue is invisible. No segmentation means budget flows to the wrong products regardless of their margin.
We fix the feed and build the structure →
03
// Amazon
"Amazon revenue is growing but we can't tell if it's actually profitable."
Co-op deductions, chargebacks, freight allowances, and returns quietly erode your Vendor margin. What Amazon pays on the invoice and what you actually make are two different numbers that rarely get reconciled.
We map your real Amazon margin →
04
// Tracking
"Our conversion numbers don't match what we see in revenue."
Safari, iOS, Firefox, and ad blockers are stripping 20–40% of your conversion signals. Smart Bidding is optimising against phantom data, which means bids, budgets, and targeting are all calibrated on incomplete information.
We restore your conversion visibility →
05
// Email & retention
"We spend a lot acquiring customers but most only buy once."
Without post-purchase automation, the customer you paid to acquire disappears after one order. No replenishment flow, no win-back, no loyalty mechanism — every new customer costs you as much as the last one.
We build the retention system →
06
// Agency & handover
"We're switching agencies and don't know what we're inheriting."
New MD, new commercial director, or switching from an agency that operated in a black box — you're handed logins to accounts you don't understand, with no documentation, no baseline, and no honest view of what's been running. We fix that first.
We audit, document, and rebuild →
Don't see your situation above? The audit surfaces problems specific to your account — the six above are the most common, not the only ones we find.
Check audit availability →
£427Bn
The estimated value of wasted Google Ads spend globally each year — poor structure, wrong ROAS targets, unmanaged feeds. A significant portion belongs to e-commerce businesses who don't know what they don't know.
WordStream / Google
// Ready to find yours?

EVERY ONE OF THESE
HAS A NUMBER ATTACHED.
WE FIND THE NUMBER.

Get a free audit →