Google Ads agency · Run on a founder's operating system · Shopify & Amazon

WE BUILT
£100M.
NOW WE
BUILD YOURS.

A Google Ads and e-commerce growth agency — run on a founder's operating system, not an agency playbook. We've felt the supplier headaches, the margin pressure, the ad spend that vanishes. That's the difference.

Most agencies optimise for ROAS. We optimise for profit — break-even ROAS on every product, so growth actually reaches your bottom line.

Limited client places available — we are selective about who we work with

Check audit availability → See our methodology

// Client places are limited · we are selective about who we work with

£100M+

E-commerce revenue
managed & advised on

20%

Click cost saving
via CSS partnership

70K+

SKUs managed in
a single account

100+

Industry events attended
as a team

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£100M+ in revenue managed Google CSS Partner — 20% saving from day one No lock-in contracts Amazon Vendor Central specialists 70,000 SKUs managed in one account Two decades in the industry Agency, in-house & founder experience Built by operators — not marketers Free account audit £100M+ in revenue managed Google CSS Partner — 20% saving from day one No lock-in contracts Amazon Vendor Central specialists 70,000 SKUs managed in one account Two decades in the industry Agency, in-house & founder experience Built by operators — not marketers Free account audit

// The Growth Accelerator System

THREE WAYS
WE BUILD
REVENUE.

Google Ads is the engine. Around it sits the Growth Accelerator System — the operating blueprint we used to scale our own businesses, now run for yours.

01 // Core service

ADS & GROWTH

Margin-first Google Shopping, Performance Max, paid search, Meta and retention. We build the system that finds the hidden revenue and stops the wasted spend.

→ Google Shopping & Performance Max

→ Meta & paid social

→ Email & retention (Klaviyo)

→ CRO, tracking & tech

See ads & growth →

02 // Strategic engagements

CONSULTANCY

Fixed-scope projects, fractional e-commerce director work, supply chain and brand strategy. For when you need senior commercial thinking — not another monthly retainer.

→ Consultancy packages

→ Fractional E-Com Director

→ Supply chain & inventory

→ Brand strategy & IP

See consultancy →

03 // Commercial advisory

£40M+ supplied via Vendor Central

AMAZON

~40%

of all US online spend goes through Amazon. Ignoring it leaves growth on the table.

Amazon is where a huge share of your customers already are — but the economics are brutal if you get the model wrong. We advise on Vendor vs Seller, recover chargebacks, and make sure Amazon adds margin, not just revenue. Commercial advisory — no ads management.

→ Vendor Central (chargebacks, T&Cs)

→ Seller Central strategy

→ Vendor-vs-Seller modelling

→ Commercial strategy reviews

See amazon →

→ Problems we solve → Pick your goal → Our methodology → Our story → About us

// The hidden-revenue system

THERE'S REVENUE HIDING
IN YOUR ACCOUNT. OUR SYSTEM
FINDS IT.

In almost every large catalogue, ad spend pours into products that lose money when they convert — while real winners sit starved of budget. The system fixes the allocation.

20–60%

of spend, typically, on products that can't convert profitably

100s

of SKUs getting clicks but never converting — draining budget daily

extra budget needed — the money's already being spent

Margin-first ad structure

Built around what actually makes money

Dynamic catalogue labelling

Spend flows to winners, away from losers

Break-even ROAS targets

Grounded in your real margin

The Google CSS edge

20% saving on Shopping clicks, day one

See the full blueprint →

// Every side of the table

WE'VE SAT IN EVERY SEAT.

Most agencies have only ever been agencies. We've worked alongside marketing agencies, sat in-house as employed marketers, and built and run our own businesses as founders — so we understand the pressures, incentives and blind spots on every side, and use that to reach the right answer faster.

See how each seat shapes our work

// 01

Worked with agencies

We've been on the client side of agency relationships and collaborated with marketing agencies directly — so we know where the value really sits, and where retainers quietly stop earning their keep.

// 02

In-house marketers

We've held employed marketing roles inside e-commerce businesses — owning budgets, answering to the P&L and living with the results. We know the internal realities a brief never captures.

// 03

Founders ourselves

We've built businesses from £0 and run them at scale. When it's your own money, stock and margin on the line, you think differently — and that founder's instinct shapes every recommendation.

// Recent AI builds & Founded client tools

TOOLS WE'VE BUILT —
NOW RELEASING.

The same engineering we use on our own and client stores, productised. Real software — AI Biscuit lands on the Shopify App Store this summer.

AI BISCUIT

Releasing Summer 2026 · Shopify App Store

SELF-LEARNING SHOPIFY
PRODUCT AGENT —
SAVES £12,000+ A YEAR.^*

Classifies products, fills metafields, and cleans up catalogues automatically — using a self-learning taxonomy built from your real store data. Pays for itself within the first week. Built by operators who needed it themselves.

^* Based on a store importing 1,000+ new products / month at £15/hr admin cost. Smaller stores save proportionally — see the full breakdown.

95%

Less data entry

<1 wk

Payback

14-day

Free trial

See AI Biscuit → Get early access →

// Also recently built

Automated Clearance & Markdown Engine

A nightly system clearing slow-moving stock across a 98,000-product Shopify Plus store — fully automated, zero manual hours.

See recent builds →

NEED SOMETHING BUILT? WE BUILD IT.

Custom apps, AI tools, automations and data pipelines for operators with a problem worth solving. Tell us the task — we'll tell you if it's buildable.

Explore custom builds → Request a build

// Why we're different

MOST AGENCIES CHASE
REVENUE. WE CHASE MARGIN.

A campaign can grow revenue and lose you money at the same time. We build every campaign around what's actually left after costs — so growth on the dashboard means growth in the bank.

Revenue-first agency

Big ROAS numbers, more spend, more sales — but once product cost, shipping and fees come out, the profit barely moves. You're busier, not richer.

The Founded way

We set targets off your real break-even ROAS and push spend toward what actually converts at a profit. Revenue grows — and the money that reaches your bank grows with it.

// Real accounts we manage

868% ROAS.
NOT A TYPO.

Real numbers from accounts we run today — not case studies from years ago. Margin-first structure, careful budget control, and the unfair head start that comes with Google CSS.

// Live campaign

868%

Actual ROAS
vs 800% target

£192k spend → £1.67m revenue

// Newly managed account

£13.1m

Tracked revenue
under our management

337m impressions · £1.5m spend

// Google Shopping

TOP

Of-page placements
via managed feed + CSS

Client product top-of-results

// Shopify store

£20M+/yr

Annual revenue · built & managed

// Competitor landscape work

+49%

YoY growth · closing the gap on bigger competitors

// Longest-serving client

768%

ROAS · still scaling year-on-year

// Real accounts · live campaigns · full case studies with screenshots

See full results →

// One step away

START WITH
A FREE
AUDIT.

Audit places are limited and we review a select number of accounts each month — honestly, specifically, and without a pitch attached. Not ready for an audit? That's fine too — let's just talk.

☕ Have your audit or intro call with us and we'll send a £10 coffee voucher afterwards — our thanks for your time, whether we work together or not.

Check audit availability → Or just have a chat

// Client places are limited · monthly rolling · no lock-in · we reply within one working day

WE BUILT £100M. NOW WE BUILD YOURS.

THREE WAYSWE BUILDREVENUE.

ADS & GROWTH

CONSULTANCY

AMAZON

THERE'S REVENUE HIDINGIN YOUR ACCOUNT. OUR SYSTEMFINDS IT.

WE'VE SAT IN EVERY SEAT.

TOOLS WE'VE BUILT —NOW RELEASING.

SELF-LEARNING SHOPIFYPRODUCT AGENT —SAVES £12,000+ A YEAR.*