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// Google · Shopify & Shopify Plus · Email · Loyalty · CRO · Amazon · Advisory

NINE SERVICES,
ONE COMMERCIAL
SYSTEM.

Not a menu of options. A connected set of capabilities — each one feeding the next, all built around the commercial reality of your business. Margin, catalogue, channels, competition — your strategy is built around all of it.

Explore services →Check availability
All businesses are different. Every engagement is bespoke.
Our dynamic blueprint and best practices are the foundation of everything we do — refined across £100M+ of e-commerce revenue. But your business is not a template. Your margins, your catalogue, your channels, your competitive position, your growth ambitions — all of it is specific to you. Before we recommend a single service, we map your commercial reality. The services below describe what we offer. The strategy we build describes what you actually need.
// Consultancy

FRACTIONAL
E-COM DIRECTOR.

Senior commercial leadership without the full-time salary. Twenty years of operating experience steering your strategy, team and numbers.

// 05
FRACTIONAL
E-COM
DIRECTOR
// Shopify Plus · commercial strategy · supply chain · brand & IP · £1,500/day

For businesses that need director-level commercial thinking without the full-time overhead. One to two days per week embedded in your business — thinking about your margin architecture, your supply chain decisions, your channel strategy, and your team's direction.

This is not an advisory retainer where you receive a monthly report. It is an embedded engagement where we make decisions alongside you — attending supplier meetings, contributing to board conversations, challenging assumptions that are costing you money.

We've operated as Director of E-Commerce at a £20M-per-year business. We know what the role demands — and we know what founders and MDs actually need from someone in that seat.

1–2 days per week embedded in your business
Commercial strategy — margins, channels, growth architecture
Supply chain and supplier relationship advisory
Team management and capability building
Board-level reporting and commercial presentation
Ad hoc availability for time-sensitive commercial decisions
01
Commercial immersion
We embed 1–2 days a week — learning your margins, supply chain, channels, and team before changing anything.
02
Margin architecture
We build the commercial framework: product-level P&L, channel strategy, pricing, and the decisions that compound over years.
03
Embedded decision-making
We sit in supplier meetings, board conversations, and forecasting — making decisions alongside you, not emailing reports.
04
Team & capability
We develop your internal team so the commercial thinking stays in the business.
// Who this is for
E-commerce businesses doing £2M–£15M who need a senior commercial mind but aren't ready to hire a full-time director. That covers digital performance — Google, email, Shopify and Shopify Plus platform infrastructure — and the operational decisions: stock ordering, forecasting, supplier relationships, overseas sourcing, and brand and IP protection. For clients selling on Amazon, that channel is managed as part of the same commercial strategy. We take all of it off your plate.
Day rate: £1,500
Minimum 2 days/month. Initial conversation to assess fit before any commitment.
// One step away

START WITH A FREE AUDIT.

We review a select number of accounts each month — honestly, specifically, and without a pitch attached.

Check availability → See pricing