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// Consultancy & growth packages · project-based · scoped · time-limited

NOT EVERY BUSINESS
NEEDS A RETAINER —
SOME JUST NEED
A RESULT.

Standalone consultancy packages for businesses that have a specific challenge, a specific project, or a specific goal — and want direct access to 20 years of e-commerce operating experience to solve it. Scoped. Time-limited. Focused entirely on your outcome.

See packages → How it works
Why consultancy

DIRECT ACCESS,
FIXED SCOPE,
CLEAR OUTCOME.

A retainer suits ongoing management. But some problems need a concentrated burst of expert input with a clear deliverable at the end. That's what these packages are — fixed scope, fixed price, senior attention throughout.

Scoped
Every engagement has a defined objective, a defined time frame, and a defined set of deliverables. You know exactly what you're getting before we start.
Focused
We work on your problem, not a curriculum. Discovery tells us where to focus. Every session, every output, every recommendation is built around your specific situation.
Honest
If consultancy is the wrong solution for what you need, we'll say so and point you toward what is. We don't take engagements that won't genuinely help the client.
Yours
Every output — strategy documents, campaign blueprints, audit reports, frameworks — is yours to keep and implement, with or without us afterwards.
Consultancy packages

THREE WAYS
TO WORK WITH US.

Fixed-scope, fixed-price packages designed around the most common high-value challenges we see in e-commerce businesses. All subject to discovery — we won't take on work we can't genuinely deliver on.

01
Available now

GROWTH
SPRINT

A focused three-month (90-day) engagement for businesses that need structured momentum on a specific growth challenge — Google Ads architecture, Amazon Vendor strategy, margin improvement, or channel launch. Hands-on consultancy with defined milestones and outcomes.

From
£ 4,500
Fixed price · 90-day engagement · one specific growth objective
// What's included
  • 90-minute structured discovery session — we map your situation, your constraints, and your specific objective before anything else
  • Full commercial audit specific to your growth objective — margin model, break-even ROAS, channel analysis, or account review depending on scope
  • Three milestone sessions (roughly monthly) — strategy, implementation review, and outcome assessment
  • Written strategy document and implementation blueprint delivered after discovery
  • WhatsApp / email access throughout — questions answered same working day
  • Mid-sprint check-in call (week 6) to course-correct if needed
  • 90-day outcome report — what was achieved, what to do next
// Best for
  • Launching Google Shopping for the first time on a large catalogue
  • Migrating from Amazon Vendor to Seller Central with a strategy that protects margin
  • Rebuilding a Google Ads account that is structurally wrong and underperforming
  • Developing a channel strategy for a business selling on multiple platforms without a coherent plan
  • Building out an email retention system from scratch on our email platform
  • Designing a margin architecture for a distributor scaling from £2M to £5M+
02
Most popular · spaces very limited

COMMERCIAL
STRATEGY
INTENSIVE

A full-day strategic session — in person or remote — where we go deep on your business, your channels, your margins, and your competitive position. You leave with a clear commercial strategy, a prioritised action plan, and answers to the questions that have been blocking progress.

From
£ 2,000
One day · in-person (South London) or remote · pre-session preparation included
// What's included
  • Pre-session preparation pack — you complete a structured questionnaire, we review your accounts, data, and current setup before the day
  • Full day (5–6 hours) of structured strategic conversation — not a presentation, a working session
  • Commercial model review — margins, break-even ROAS, channel P&L, pricing architecture
  • Channel strategy — where your budget should be, in what proportions, and why
  • Prioritised 90-day action plan delivered within 48 hours of the session
  • 30-day follow-up call to review implementation and answer questions
// Best for
  • Founders and MDs who feel like they are working in the business rather than on it — and need a day to think properly about commercial direction
  • Businesses at an inflection point — scaling up, launching a new channel, restructuring a supply chain, or considering Amazon as a new route to market
  • E-commerce directors who want an independent commercial view from someone who has operated at their level, not just advised from the outside
  • Businesses preparing for investment or sale who need to demonstrate commercial sophistication in their e-commerce operation
03
Available now

DEEP ACCOUNT
AUDIT +
BLUEPRINT

A comprehensive audit of your Google Ads or Amazon account — not a checklist, a commercial analysis. We identify what is wrong, calculate the financial impact, and deliver a step-by-step blueprint for how to fix it. Ideal as a standalone engagement or as the entry point to a retainer.

From
£ 750
Fixed price · 5–7 working days to deliver · credited against first month if you join a retainer
// What's included
  • Break-even ROAS calculation from your actual margin data
  • Wasted spend analysis — every query, every product, every campaign consuming budget without returning margin-positive revenue
  • Campaign structure review — segmentation, bid strategies, budget allocation, keyword architecture
  • Feed quality audit — disapproved products, missing attributes, optimisation opportunities
  • Tracking audit — enhanced conversions, Consent Mode v2, GA4 verification
  • Written report: findings, financial impact, prioritised fix list
  • 45-minute debrief call to walk through findings and answer questions
// Best for
  • Businesses spending £1,000–£10,000/month on Google Ads who suspect something is wrong but can't identify what
  • Brands preparing to switch agency who want an independent view of the current state before handing over access
  • New e-commerce MDs or marketing directors who have inherited an account and need to understand what they are looking at
  • Businesses considering scaling ad spend who want to know whether the current foundation can support it
// Want ongoing management instead?
If you'd rather we run your Google Ads & growth month to month, see our managed pricing tiers.
View Ads & Growth pricing →
Inside the Growth Sprint

MONTH BY
MONTH.

Here is exactly what happens inside a Growth Sprint — the full three months, week by week, output by output.

// Discovery
Week
1
Structured discovery — we understand your business before we advise on it
A 90-minute discovery session using our structured intake framework. You complete a prep questionnaire beforehand, so the time is spent thinking — not gathering information. We map your commercial model, margins, channels and objective to surface the levers that actually matter.
Discovery session (90 min) Preparation questionnaire Account / data access
// Strategy
Week
2–3
Commercial audit and strategy build — specific to your situation
We complete the relevant analysis — break-even ROAS, margin mapping, account audit or competitive review — and build the strategy. Not a template with your name on it: built from your data and direct experience of the challenge. Delivered as a written document with clear priorities.
Commercial analysis Written strategy document Prioritised action plan Month 1 milestone call
// Implementation
Week
4–8
You implement — we support, review, and adapt
Implementation is yours to run — internally or through your team. We stay available to review, answer and course-correct, with WhatsApp and email access throughout so you're never stuck waiting for a scheduled call. A week-6 check-in reviews progress.
Same-day message access Week 6 check-in call Implementation review Plan adjustment if needed
// Outcome
Week
9–12
Month 3 review — assess outcomes, define what comes next
A final milestone session in month three: we review what was achieved against the objective and build the next-phase plan. Move to a retainer, continue with another package, or take the blueprint and run independently — all fine. The goal is your outcome, not a retainer.
Month 3 milestone call 90-day outcome report Next-phase recommendation
Market & pricing intelligence

KNOW YOUR MARKET.
PRICE WITH
CONFIDENCE.

Most stores price reactively and watch competitors through guesswork. We have built the systems that turn the market into data — automated competitor tracking, rules-based repricing, and a clear read on where the real margin and demand sit in your category. This is where catalogue, margin and competition meet, and it is one of the most under-exploited levers in e-commerce.

// Intelligence
Competitive
analysis
See exactly where you sit in your market — by SKU, by category, by competitor
You can't win a market you can't see. We map your real competitive set, track their pricing and availability at SKU level, and pinpoint where you're losing the Buy Box, the click or the sale — as a live picture of your category, not a one-off report. We define competitor tiers, exclude the noise, and focus on the players who genuinely move your numbers.
Competitor tier mapping SKU-level price & stock tracking Buy Box / shopping position analysis Price gap & undercut reporting Category share-of-shelf view
// Automation
Repricing
systems
Rules-based repricing that protects margin instead of chasing the bottom
Most repricing tools race to the cheapest price — quietly destroying margin. We build architecture that segments products by role, anchors to RRP and real margin floors (not the lowest competitor), and sets clear priority rules. Built and run on real platforms at scale — not theory.
Product-role segmentation (KVI / mid / long-tail) RRP & margin-floor anchoring Rule priority & conflict resolution Competitor-count-aware logic Platform setup & ongoing tuning
// Opportunity
Identifying
value
Find the margin, demand and gaps your competitors have missed
Every category has pockets of disproportionate value — strong demand with weak competition, underpriced ranges, unserved gaps. We bring 20 years of operating instinct plus the data: where to push price, invest stock and spend on ads — and which products quietly lose money on every order.
High-margin / high-demand opportunity mapping Underpriced range identification Loss-making product flagging Category gap analysis Where-to-invest prioritisation
Operations & supply chain

THE COMMERCIAL
ENGINE BEHIND
YOUR STORE.

Ads, Amazon and email all depend on the commercial infrastructure beneath them: stock on hand, the right products in the range, a supply chain that doesn't leak margin. We advise on all of it.

// Inventory
Stock
ordering &
forecasting
Order the right stock, at the right time, in the right quantities
Overstock ties up cash; understock loses sales and damages rankings. Most businesses at this scale order by feel. We build the data layer — SKU velocity, seasonality-adjusted reorder points, lead times, and a model linking cash to stock commitments. At 500+ SKUs, the biggest lever most never pull.
Sales velocity model by SKU Reorder point framework Seasonal uplift adjustments Cash flow vs stock commitment model Supplier lead time integration
// Recovery
Dead stock
management
Recovering value from stock that isn't moving
Every product business accumulates it — supplier minimums, lines that missed, seasonal stock that didn't shift. We build structured clearance that moves it without undermining standard pricing — channel routing, bundles, margin floors — plus the discipline that stops the next round building up.
Dead stock audit and valuation Clearance channel strategy Bundle and promotional mechanics Margin floor modelling Prevention framework going forward
// Sourcing
Buying &
overseas
product
creation
Building the range — from existing suppliers or new overseas production
We've sourced and created products overseas — mostly Asia — and lived what sourcing guides skip: MOQs, tooling, sampling, inspection, duty, currency risk, and the relationship dynamics that decide if you're a priority. We advise on range gaps, true landed cost, and agreements that protect you.
Range gap analysis Landed cost modelling (duty, freight, inspection) Supplier evaluation framework MOQ and cash flow impact model Sampling and quality control brief Supplier agreement structure
// Operations
Supply
chain
management
The full chain from supplier to customer — mapped, stress-tested, improved
Supply chain failures are margin failures in disguise — a late supplier forces profit-wiping airfreight; single-supplier dependency is a risk that never shows on the P&L until it triggers. We map the full chain, flag the fragility and cost, and hand you a practical improvement plan for your scale.
End-to-end supply chain map Fragility and dependency audit Freight cost and routing review Fulfilment capacity assessment Carrier mix and rate review Improvement priority plan
30%
of e-commerce inventory is typically classified as slow-moving or dead — capital tied up with no return
IHL Group retail research
43%
of small businesses that fail cite cash flow problems — often rooted in poor stock management rather than poor trading
UK SME Finance Monitor
2×
the margin impact of a well-managed supply chain versus an unoptimised one at the same revenue level
Founded Digital operational data
Brand, trademark & IP

PROTECTING
WHAT YOU'VE
BUILT.

Building a brand without protecting the IP is building on rented ground. We've navigated trademarks, Brand Registry and infringement disputes as operators — here's how we help.

// UK trademark registration
Registering your brand name and logo in the UK

A UK trademark is the foundation — for Brand Registry, takedowns and defending against copycats. We advise on what to register, in which classes, and when.

—Brand name and logo trademark assessment
—Nice Classification class selection advice
—Conflict search and risk assessment before filing
—Introduction to specialist trademark solicitor
// Amazon Brand Registry
Protecting your brand on Amazon — and unlocking what registry gives you

Amazon Brand Registry needs a granted trademark — not a pending one. Registered, it unlocks listing control, A+ content and brand protection tools. We advise on filing strategy and timing so Amazon plans aren't held hostage to trademark timelines.

—Brand Registry application and setup
—Listing control and content protection
—Hijacker and counterfeit reporting process
—A+ content and Amazon Stores setup
// Brand architecture
One brand or many — the commercial decision behind the structure

At £1M–£5M many businesses face the choice: one brand across categories, or separate brands per market. The wrong call confuses customers and dilutes marketing. We help you make it with commercial logic, not gut feel.

—Single brand vs multi-brand commercial analysis
—Sub-brand and product line architecture
—Channel fit by brand — which brand belongs on which platform
—Operational overhead reality check
// Private label & own brand
Creating your own branded products from third-party manufacturing

For distributors, margin on branded third-party product is structurally capped — the brand owner sets the RRP. Own-brand product breaks that ceiling. We advise on where private label fits your range, and how to launch it without alienating the brands you resell.

—Own-brand opportunity assessment — which categories to enter
—Product specification and packaging requirements
—Pricing and margin modelling vs reseller lines
—Amazon and DTC launch strategy for new brand lines
Our role and our limits
Brand and IP strategy from a commercial operating perspective — what to protect, when, and how it connects to growth. We're not solicitors: for filings we work alongside specialist trademark attorneys. Our value is the commercial judgement around them.
£300
approximate cost to register a UK trademark in one class — one of the highest-ROI legal investments a product business can make
UKIPO filing fee
74%
of Amazon sellers report losing sales to hijackers or counterfeit listings — Brand Registry is the primary defence
Jungle Scout seller survey
3–5×
higher exit valuation for product businesses with registered trademarks and protected brand assets vs unprotected equivalents
Industry M&A benchmarks
Which is right for you

CONSULTANCY
VS RETAINER
— THE HONEST
COMPARISON.

What you need Consultancy package Managed retainer Day rate
Ongoing campaign management✗ Not included✓ Core offering✗ Not ongoing
Specific project with defined outcome✓ Ideal fit— Possible but not optimal✓ Works well
90-day structured engagement✓ Growth Sprint✓ First 90 days✗ One-off
Fixed price, fixed scope✓ All packages— Monthly rolling— Per day
In-person strategy session✓ Strategy Intensive— Not standard✓ By arrangement
Commercial audit with financial impact✓ All packages include✓ In onboarding✓ Standalone audit
Senior embedded strategic presence— Advisory only— Not in standard tiers✓ Fractional Director
Budget requirement (monthly)None£899–£3,500/mo£1,500/day
Right for a business not ready for retainer✓ Perfect entry point✗✓
Is this right for you

WHO GETS THE
MOST FROM
CONSULTANCY.

01
The business at a turning point
Revenue has grown but margins haven't. Ad spend is up without clear returns. You need a strategic view before committing to a direction — not more execution on an uncertain plan.
02
The founder doing too much
You're running the ads, the suppliers, the warehouse — and still trying to grow. You need senior thinking and a clear plan, not another task on your list.
03
The new commercial decision-maker
You've recently taken on e-commerce, marketing or commercial strategy — and want experienced backup to pressure-test your thinking and avoid expensive early mistakes.
04
The business not ready for a retainer
Ad spend is below £1,000/month, the team isn't in place, or the fundamentals aren't solid yet. Be honest — you may be better starting with our ads management first.
05
The agency considering a switch
You're unhappy with your current agency but not sure if the problem is the agency or the strategy. We'll give you a clear, honest read before you make a change.
06
Not sure which applies to you?
Tell us where you are and what's not working. We'll tell you honestly whether consultancy, a retainer, or something else is the right answer — and we'll do it in a 20-minute conversation at no charge.
// Growth Sprint

CHECK
AVAILABILITY

We'll confirm whether we have availability for this package and schedule a no-obligation discovery conversation to check fit before either of us commits.

// We confirm availability within one working day · no obligation to proceed

// Coming soon · Acquisitions
THINKING OF SELLING YOUR BUSINESS?
We're building an acquisitions arm — buying established e-commerce businesses and growing them with our system. If you're considering an exit, register your interest early.
Learn more →
Consultancy places — very limited availability
We take on a select number of new accounts each month. Places are not always available.
Check availability →