// 06
TRACKING
& TECH
STACK
// Enhanced conversions · Consent Mode · First-party data
The biggest performance gains we make in most accounts have nothing to do with campaign structure or bidding strategy. They come from fixing what the algorithm can actually see.
Standard Google Ads tracking misses 20–40% of conversions in most accounts — blocked by iOS, Safari ITP, Firefox cookie restrictions, and ad blockers. When your algorithm is training on incomplete data, every bid decision it makes is compromised. Enhanced conversions, Consent Mode v2, and a server-side first-party data pipeline close that gap and give Smart Bidding the complete picture it needs to do its job properly.
We also brief your developer with precision — enhanced conversion setup, CDN configuration, feed integration, site speed fixes. Clear specifications produce better work faster.
—Enhanced conversions setup and verification
—Consent Mode v2 implementation (mandatory for EEA)
—CDN setup, bot filtering, and first-party data pipeline
—GA4 audit and conversion action verification
—Shopify native enhanced conversions and Customer Events setup
—Shopify Plus checkout extensibility and conversion tracking
—Micro-conversion tracking — enquiry forms, sample requests, brochure downloads
—Extended conversion windows for high-AOV and long-consideration products
// Average uplift after full tracking implementation
Conversions visible to Google+20–40%
Smart Bidding accuracySignificantly improved
Time to bidding improvement4–6 weeks
Accounts with correct Consent Mode v2Minority at audit
// High-value / long-consideration products
Products with £500+ AOV and multi-week sales cycles require a fundamentally different measurement approach. We extend conversion windows, implement micro-conversion tracking, and build remarketing sequences that stay with the buyer through the full decision cycle — not just the 30-day default window Google uses.