// Google · Shopify & Shopify Plus · Email · Loyalty · CRO · Amazon · Advisory
Not a menu of options. A connected set of capabilities — each one feeding the next, all built around the commercial reality of your business. Margin, catalogue, channels, competition — your strategy is built around all of it.
Most Google Ads agencies manage campaigns. We manage commercial outcomes — and the difference is visible in every decision we make.
Our proprietary campaign architecture segments your entire catalogue by its commercial value — not just by spend or volume. Every product is placed where it should be, and moves as the data changes. The logic behind that architecture is built from 20 years of operating e-commerce businesses at scale. We don't publish the specifics — but you see the results in the numbers.
As a Google CSS Partner, every Shopping campaign we run saves you 20% on click costs from day one. That saving activates before we've changed a single bid or touched a single setting.
Before any campaign goes live, we do the commercial groundwork that most agencies skip. The targets we set, and the reasoning behind them, come from your numbers — not from platform defaults or what worked for someone else.
We supplied over £40M+ of product through Amazon Vendor Central. We've navigated chargeback disputes, co-op negotiations, PO fluctuations, and the full commercial complexity of operating at Vendor scale. This is not Amazon certification — this is operational experience.
Amazon commercial strategy means understanding what the platform actually costs you — not just what it pays you. Chargebacks, co-op deductions, freight allowances, pricing control, and the Vendor vs Seller decision are commercial decisions that compound over years. We advise on all of it from a position of having operated at this level ourselves.
Channel conflict between Amazon and DTC is actively managed — not ignored. We advise on pricing, positioning, and channel strategy so both channels grow without cannibalising each other.
Email is the most profitable channel most e-commerce businesses underinvest in. Acquisition through ads costs money every time. Email retention compounds.
As certified partners with our chosen email marketing platform, we build flows and campaigns around your actual customer behaviour — not generic templates. Welcome sequences, abandoned cart, post-purchase, replenishment reminders, win-back — each one is calibrated to the specific purchase patterns of your customers and the margin reality of your products.
Email platform data connects back into your Google and Meta audiences — meaning every email interaction makes your paid acquisition smarter. The loop compounds in your favour.
Meta advertising is most powerful when it works in concert with your other channels — retargeting warm audiences from Google Shopping, building lookalikes from our email platform customer segments, and prospecting cold audiences with creative that's informed by what's actually converting on-site.
We manage Meta campaigns with the same margin-first philosophy we apply everywhere else. Every campaign is connected to your break-even ROAS and your product-level margin data. No budget burns on vanity reach or engagement metrics.
For businesses that need director-level commercial thinking without the full-time overhead. One to two days per week embedded in your business — thinking about your margin architecture, your supply chain decisions, your channel strategy, and your team's direction.
This is not an advisory retainer where you receive a monthly report. It is an embedded engagement where we make decisions alongside you — attending supplier meetings, contributing to board conversations, challenging assumptions that are costing you money.
We've operated as Director of E-Commerce at a £20M-per-year business. We know what the role demands — and we know what founders and MDs actually need from someone in that seat.
Every customer you acquire through paid channels has already cost you money to get. A loyalty scheme is the mechanism that makes that acquisition cost worth paying — not just once, but across the lifetime of the relationship. We design and build loyalty programmes around your margin structure, not generic points mechanics.
Most loyalty schemes fail because they're designed as a marketing exercise rather than a commercial one. Points programmes that erode margin, tier systems that reward your cheapest customers as much as your most valuable, and rewards that cost more to run than the repeat purchase behaviour they generate. We build loyalty programmes from the margin up — what can you afford to give back, on which products, to which customers, and at what purchase threshold before the economics work in your favour.
The programmes we build connect directly to your email platform — so every loyalty interaction becomes a segmentation signal that improves the performance of your email flows, your Google audience targeting, and your Meta remarketing. The loyalty scheme is not a standalone tool. It is a data engine that compounds the value of every other channel.
More traffic is expensive. More revenue from your existing traffic is not. CRO finds the commercial value that's already inside your site — the buyers who arrived, considered, and left without converting. We identify exactly where and why, and we fix it.
We audit your site through the lens of a buying customer — not a designer, not a developer. We look at where users drop off, what creates hesitation, what makes the checkout feel risky, and what is slowing the site down enough to cost conversions. Every finding comes with a commercial impact estimate and a prioritised fix.
Our CRO work is grounded in your analytics — session data, heatmaps, funnel drop-off, device and browser breakdown — not assumption. We brief your developer with precise, actionable specifications. No vague "improve the UX" outputs. Each item is specific: this element, on this page, changed in this way, for this reason.
Running Google Shopping to a Shopify product page with a broken mobile layout or a checkout with unnecessary friction is paying to acquire visitors who are then let down by the site. Every pound spent on acquisition is worth less when the conversion rate is below what it should be. We run CRO in parallel with our Google Ads work — not as a separate project — because the two are commercially inseparable.
A 1% improvement in conversion rate on £500k of annual revenue is worth £5,000 — without spending another penny on advertising. At £2M of revenue, the same improvement is worth £20,000. The return on a CRO sprint is typically realised within the first month.
For products with £300+ average order values and multi-week sales cycles, CRO looks different to standard e-commerce. We focus on building confidence, reducing perceived risk, and creating clear next steps for buyers who are not ready to purchase on first visit — quote request forms, specification downloads, sample requests, call-back scheduling. These micro-conversions give you a pipeline and give the advertising algorithm a signal to optimise toward.
Most agencies operate in a black box — you send a brief, you receive a report, and everything that happens in between is invisible. We work differently. If you have a marketing team, an e-commerce manager, an in-house designer, or a developer — we work with them, not independently of them.
That means your people learn as we work. It means decisions are made with context, not handed down from an agency. It means when the engagement ends — if it ends — your team is better equipped than before we arrived. We are not trying to create dependency. We are trying to leave your business stronger than we found it.
Working with Founded Digital means accessing a network of commercial relationships built over 20 years of operating in this industry. We have negotiated deals, partnerships, and agreements with carriers, platforms, and technology providers that most businesses — regardless of size — cannot access independently. Every relationship below represents a tangible commercial advantage available to every client from day one.