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// Consultancy

FRACTIONAL
E-COM DIRECTOR.

Senior commercial leadership without the full-time salary. Twenty years of operating experience steering your strategy, team and numbers.

// 05
FRACTIONAL
E-COM
DIRECTOR
// Shopify Plus · commercial strategy · supply chain · brand & IP · £1,500/day

For businesses that need director-level commercial thinking without the full-time overhead. One to two days per week embedded in your business — thinking about your margin architecture, your supply chain decisions, your channel strategy, and your team's direction.

This is not an advisory retainer where you receive a monthly report. It is an embedded engagement where we make decisions alongside you — attending supplier meetings, contributing to board conversations, challenging assumptions that are costing you money.

We've operated as Director of E-Commerce at a £20M-per-year business. We know what the role demands — and we know what founders and MDs actually need from someone in that seat.

1–2 days per week embedded in your business
Commercial strategy — margins, channels, growth architecture
Supply chain and supplier relationship advisory
Team management and capability building
Board-level reporting and commercial presentation
Ad hoc availability for time-sensitive commercial decisions
01
Commercial immersion
We embed 1–2 days a week — learning your margins, supply chain, channels, and team before changing anything.
02
Margin architecture
We build the commercial framework: product-level P&L, channel strategy, pricing, and the decisions that compound over years.
03
Embedded decision-making
We sit in supplier meetings, board conversations, and forecasting — making decisions alongside you, not emailing reports.
04
Team & capability
We develop your internal team so the commercial thinking stays in the business.
// Who this is for
E-commerce businesses doing £2M–£15M who need a senior commercial mind but aren't ready to hire a full-time director. That covers digital performance — Google, email, Shopify and Shopify Plus platform infrastructure — and the operational decisions: stock ordering, forecasting, supplier relationships, overseas sourcing, and brand and IP protection. For clients selling on Amazon, that channel is managed as part of the same commercial strategy. We take all of it off your plate.
Day rate: £1,500
Minimum 2 days/month. Initial conversation to assess fit before any commitment.
£100M+
E-commerce revenue managed across two decades
20 YRS
Operating, not just advising — founder, in-house and agency
CSS
Google CSS partner — 20% click saving from day one

// Part of one commercial system

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// One step away

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