Let your products be FOUND.
We will scale your sales.
At Founded we build, optimise and scale tailor made PPC campaigns to help you achieve your business goals. Our specialists have a combined 30 years in the e-commerce industry and are ready to help you take your business to the next level. Our proven strategies work each and every time.
Are you selling amazing products without the right customer reach?
Managing your own ads? That’s a big job when you’ve got a business to run. Allow us to take the stress away and tap into your unrealised potential using our blueprint.
Google PPC (Shopping & Search)
Dominate the search results and drive ready-to-buy traffic straight to your store. Our expert Google PPC campaigns put your brand in front of high-intent customers at the exact moment they’re searching. From precision-targeted Search Ads to high-converting Shopping campaigns, we’ll optimise every click to deliver maximum ROI — fast.
Meta Suite PPC (Retargeting)
Turn interest into revenue with strategic retargeting that converts. Our Meta Suite PPC campaigns re-engage past visitors and warm audiences across Facebook and Instagram, guiding them back to purchase with personalised, high-impact messaging. Stop losing leads — start converting them.
E-mail Marketing (Klaviyo Specialists)
Transform your e-mail list into a revenue engine. As certified Klaviyo specialists, we build automated flows and campaigns that nurture, convert, and retain your customers. From welcome series to win-back automations, we craft every message to boost engagement and drive consistent, predictable sales.
CRO (Conversion Rate Optimisation)
Turn more clicks into customers — without spending more on ads. Our data-driven CRO strategies uncover what’s stopping your visitors from buying and fix it. Through A/B testing, UX enhancements, and behavioural analysis, we optimise every stage of the journey to maximise conversions and revenue.
Customer Loyalty (Retention)
Increase lifetime value and build a brand customers can’t leave. We design retention programs and loyalty strategies that turn one-time buyers into repeat customers. From tailored retention campaigns to VIP programs, we help you grow sustainably by keeping your customers coming back for more.
Data Science (Financial, Inventory & Audience)
Make smarter decisions backed by powerful data insights. Our data science solutions help you forecast revenue, manage inventory, and deeply understand your audience. With actionable dashboards and predictive analytics, you’ll have the clarity to scale confidently and profitably.
Managing over £20,000,000 in annual revenue, across a range of e-commerce industries.
“Founded have provided clear direction for our strategy. We have worked together since the day of our webstore launch and their expertise in e-commerce has provided value beyond PPC. You can really tell why they have had such success with large retailers”
Client
Aura Salon Furniture
Year
2023-Present
Take advantage of our exclusive Google partner CSS program, which effectively reduces your click costs by 20%. This reduction can either help you lower your overall account spend or provide you with the opportunity to reinvest those savings into expanding your marketing efforts.
Save 20% on Click cost (CSS Program)
We conduct thorough and in-depth analysis of your entire product range and current market trends, carefully evaluating each item's performance. Based on these insights, we determine the most effective way to segment your marketing campaigns. This approach ensures that your best-selling products receive maximum focus and support, allowing them to thrive, while simultaneously minimizing budget expenditure on less profitable items.
Bespoke Ad Strategies
Your campaigns will be fully managed and optimised to ensure the best possible results, and you will even receive access to a fully transparent real-time PPC dashboard, allowing you to monitor exactly how our campaigns are performing at any given moment.
Optimisation & Reporting
We run the full marketing funnel from start to finish. Retargeting, in particular, is a highly effective strategy for capturing and converting sales by re-engaging customers who initially bounced or did not convert during your first round of marketing efforts. This approach helps maximize your return on investment by reaching potential buyers a second time with targeted messaging.
Retargeting & Socials
Further Ad platforms
We are experts in all the essential and most effective channels of PPC, including platforms such as Google, Bing, Meta, and YouTube.
Dynamic Labelling
Founded creates a dynamic labelling system designed to seamlessly move your products between campaigns based on carefully pre-set boundaries and performance targets. This system provides clear and detailed visibility into which products are performing well, which are underperforming, and which require scaling. By doing so, it helps you maximize revenue while minimizing wasted spend effectively.
Product Feed Optimisation
Many sellers overlook the importance of a correctly formatted product feed. We will analyse your current set up and find opportunities and even recommend a newer feed format to help increase your CTR and search visibility.
New Customer Acquisition
How much is a new customer truly worth to your business over time? Understanding the lifetime value figures can provide valuable insights into the significance of acquiring and retaining new customers. By analyzing these metrics, we can effectively incorporate this logic into our bidding strategies to maximize long-term profitability and growth.
It's all about results. Let us win for you.
The Founded Partner Network. Our eco-system of value.
Working alongside the most reputable brands and software providers within the e-commerce ecosystem means that we are able to pass on valuable benefits and advantages directly to our clients.
PPC Pricing designed for scale, and ROI.
We don’t believe in contracts and commitments, we believe in our performance. All of our pricing plans are monthly rolling, meaning you can have the flexibility and freedom just like a business owner should!
Founded PPC
From £849(pcm)
Our fully managed Google Ads package
Comprehensive account setup or expert audit to ensure your campaigns are built on a high-performing foundation.
Advanced keyword research & competitor insights to target high-intent search terms and outpace your competition.
Strategic campaign creation (Search & Shopping) with precision-structured ad groups designed to maximise conversions.
High-impact ad copy & extensions crafted to boost CTR, engagement, and quality score.
Seamless conversion tracking & analytics integration for clear visibility into ROI and performance.
Smart bid strategy & budget optimisation focused on delivering the best possible return on every ad dollar.
Weekly performance optimisation & refinement to continually improve results and eliminate wasted spend.
Detailed monthly performance reporting with actionable insights and growth recommendations.
Popular
Founded Hybrid
From £1099(pcm)
Our fully managed PPC package + Meta retargeting (Facebook & Instagram)
Everything in the Basic Package, including complete Google Ads setup, optimisation, tracking, and reporting.
Meta Ads Management (Facebook & Instagram) — expertly crafted campaigns across Meta platforms to expand reach, drive conversions, and boost brand visibility.
Full-funnel strategy combining Google Search intent with Meta demand generation and retargeting for maximum ROI.
Advanced retargeting campaigns to re-engage warm audiences and recover lost sales.
Creative testing & audience optimisation to identify winning ad combinations and scale results faster.
Cross-platform reporting & insights showing how Google and Meta campaigns work together to drive growth.
NEW! Now includes complimentary consultancy support from our e-commerce specialists.
Book a FREE review of your current set up?
One of our team members will be more than happy to discuss your available options with you, and if we find that your business requirements align well with our services, we can offer a complimentary audit of your current ad setups. This audit is designed to provide valuable insights into potential opportunities you might not have yet considered. In the worst-case scenario, you will still gain some useful insights that you may have overlooked on your own—all completely free of charge..
MD, Bikeparts.co.uk
“Managing our catalog of 70,000 products is no mean feat. Our old ads strategy was limiting visibility of products which had demand. Founded came up with the perfect solution to allow us to scale up and ensure that all of our most important SKUs were present in the shopping carousel when we needed them to be. It’s been a pleasure to work with the guys at Founded”
FAQs
Will my products win the Google Shopping carousel?
That is the aim! And that is possible. It can be an expensive task however we make sure that only the right audience see your products at the right times whilst the highest intention to buy.
How can I check performance?
You will have access to a real time dashboard, and also monthly reporting. We are always happy to discuss the information with you to help make further business decisions.
Do you work with all size businesses?
We prefer to work with businesses that have an existing online presence as we often find PPC services an icing on the cake. We are however willing to speak to all businesses to see how we can help. Please get in touch and one of our friendly team will ask your requirements.
How can I check performance?
You will have access to a real time dashboard, and also monthly reporting. We are always happy to discuss the information with you to help make further business decisions.
Can I grow sales and increase ROAS?
Ofcourse! It’s what most of our clients request. We would book in strategy calls and identify opportunities in your account which allow us to reduce wastage spend and allocate more budget to winning products.
Do you manage search campaigns?
We sure do. Search is a very powerful tool when utilised correctly, and even more powerful when utilised alongside successful shopping campaigns. We are very thorough with our keyword management.
How long does set up take?
Once we have agreed on your strategy and targets we can have ads running within the first few weeks. Google advise a learning period which allows the new campaigns to gather its first conversions and data, after this point we can then hone in and become more targeted.
Do you manage search campaigns?
We sure do. Search is a very powerful tool when utilised correctly, and even more powerful when utilised alongside successful shopping campaigns. We are very thorough with our keyword management.
Do you create and manage campaigns?
Yes, we create new campaigns utilising all of the current best practices with our Google ads manager accounts. We will advise you of our budgeting plans and formatting for each campaign we create.
Do you use Performance Max campaigns?
Performance max is a very powerful tool that allows you to make use of all Google networks including Shopping, Search, Youtube and more. We use this as a primary campaign type and test alternative set ups to figure which campaign type is best for your business.
How much ad budget do I need?
We will analyse your current spend and wastage and advise. Normally we start campaigns with low budgets and scale once you sell meaning that the ads should be self sufficient. The industry, price of your products and demand can all effect the CPC which would be a factor in our budgeting recommendations.
Does my subscription include content?
Whilst we prefer brands to create their own content and creatives, we have a team on hand who are able to create designs to suit your current campaign styles.
Book an appointment.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.